Founder and Author
Bob Sehlinger, a Lowell Thomas Award–winning journalist, is best known as the creator and producer of The Unofficial Guide series.
He is credited with being the first to apply research techniques from the fields of operations research and statistics to travel guides. Among other projects, he was able to develop mathematical models that could save theme park patrons more than three hours of standing in queue in a single day.
Bob Sehlinger is founder and co-owner of AdventureKEEN, a book publishing company that includes Menasha Ridge Press, Clerisy Press, Wilderness Press, the Nature Study Guides, and Adventure Publications. AdventureKeen is home to some of the best-selling travel and adventure books in the United States, delivering to readers and enthusiasts the best in travel content and location information available.
Bob Sehlinger is the author of 27 books, a past president of the Publishers Association of the South, and has served at the invitation of the U.S. State Department and the U.S. Information Service on educational missions for publishers in Hungary, Romania, and Russia.