Universal VS. Disney
Universal Versus Disney: The Unofficial Guide to American Theme Parks’ Greatest Rivalry is the latest addition to The Unofficial Guide Series.
Written by Sam Gennawey, one of the most prolific historian of Walt Disney Company and theme parks currently writing, the Universal versus Disney book explains how Universal has finally gained the momentum to mount a serious challenge to the Walt Disney Company. In Universal versus Disney: The Unofficial Guide to American Theme Park’s Greatest Rivalry, Disney historian Sam Gennaway tells all about the processes, personalities, and politics that made Universal Parks a serious contender.
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so they did it in a big way. How did this happen? Who made it happen? What does this mean to the theme park industry? In his newest work to investigate the histories of America’s favorite theme parks, Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
About the author of Universal versus Disney:
Sam Gennawey is the author of the newly released history of Walt Disney’s first ever destination attraction, The Disneyland Story. Gennaway is also the author of Walt and the Promise of Progress City, a contributor to Planning Los Angeles and other books, and a columnist for the popular MiceChat website.
His unique point of view built on his passion for history, his professional training as an urban planner, and his obsession with theme parks has brought speaking invitations from Walt Disney Imagineering, the Walt Disney Family Museum, Disney Creative, the American Planning Association, the California Preservation Foundation, the California League of Cities, and many Disneyana clubs, libraries, and podcasts. He is a senior associate at the planning firm of Katherine Padilla and Associates, and he lives in Pasadena, CA.
Universal Versus Disney: The Unofficial Guide to American Theme Parks’ Greatest Rivalry
$18.95—Paperback—ISBN # 978-1-62809-014-7—November 2014
Here is a half hour excerpt for you to enjoy!