The Unofficial Guide to Las Vegas 2018 by Bob Sehlinger emphasizes how to have fun and understand the crazy environment that is today’s Vegas. With insightful writing, up-to-date reviews of major attractions, and a lot of local knowledge, The Unofficial Guide to Las Vegas 2018 has it all. It is the only guide that explains how Las Vegas works and how to use that knowledge to make every minute and every dollar of your time there count.
Eclipsing the usual list of choices, the guide unambiguously rates and ranks everything from hotels, restaurants, and attractions to rental car companies. The book contains sections about the history of the town, and the chapters on gambling are fascinating.
What’s NEW in The Unofficial Guide to Las Vegas 2018:
- Updated coverage of Cirque du Soleil’s recently revised Beatles and Criss Angel shows
- Reviews of nearly a dozen new magic, music, and variety productions
- Information on the new T-Mobile arena and The Park performance venues
- A look at Las Vegas’ latest crazy craze: close-quarters gun fighting
- Touring tips of Las Vegas’ vibrant Downtown Arts District
- Hints on how to get around town using ridesharing services like Uber and Lyft
- Reviews of family-friendly attractions, including the Marvel Avengers STATION, SeaQuest aquarium, the Las Vegas Natural History Museum, and the Discovery Children’s Museum
About the Author
Bob Sehlinger, a Lowell Thomas Award-winning journalist, is best known as the creator and producer of The Unofficial Guide series.
Other 2018 Books Available in The Unofficial Guides Series
The Unofficial Guide to Walt Disney World 2018 by Bob Sehlinger and Len Testa
The Unofficial Guide to Walt Disney World with Kids 2018 by Bob Sehlinger and Liliane Opsomer
The Unofficial Guide to Disneyland 2018 by Seth Kubersky, Bob Sehlinger, Len Testa, and Guy Selga Jr.
About The Unofficial Guides Series
From the concept up, The Unofficial Guides are different from other guidebooks. Other guides are researched and developed by an individual author or coauthors, usually travel writers. With such guides, one size fits all, and the needs of a specific target market are never truly taken into account. The Unofficial Guides, by way of contrast, cater to a specific psychographic market: those individuals with a “Type A” personality. It is the tastes, preferences, and opinions of our carefully defined target market that dictate the content of the guides. In other words, we start with the needs of our reader, identified through exhaustive research, and build a book that specifically meets those needs.
No other guides do this—nor can they, really—because the scope of the research and processing of data require time, experience, and resources that are beyond the capabilities of a single author or even several coauthors. An entire organization collects and compiles data for The Unofficial Guides, a group led by individuals with extensive training and experience in research design, as well as primary data collection and analysis. Unofficial Guide research is known and respected in both the travel industry and academe, having been cited by such diverse media as USA Today, The Orlando Sentinel, The New York Times, Dallas Morning News, Travel Weekly, London Observer, Financial Times, Bottom Line, Money, the BBC, the Travel Channel, CNN, Fox News, Operations Research Forum, and statistics textbooks published by Addison Wesley.
The editor of the IEEE Journal of Transactions on Evolutionary Computation wrote: “The Unofficial Guides research team is a multidisciplinary group consisting, among others, of data collectors, computer scientists, statisticians, and child psychologists. One would expect to find this type of research at universities, government agencies, or large corporations. To see it in a travel series is amazing!”
Finally, the historical success of The Unofficial Guides confirms that, from a sales perspective, targeting Type As is ideal. First, no other guides target them or understand their singular needs. Second, there is at least one Type A adult in every family or group planning to travel. Because Type As are extremely assertive, take-charge kinds of people, they will usually assume responsibility for almost all of their family’s travel planning and research, including decisions concerning the purchase of guidebooks. In short, The Unofficial Guides target the individual who will most likely plan and lead the family vacation.
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